Create a Product Launch Campaign with AI
A launch is not one post. It is a sequence that leads people from not knowing to ready to buy. If you want to create a product launch campaign with AI, plan the sequence first and then make the pictures for it all at once so they match. This is a four-phase plan you can adapt to any product.
Phase 1: Tease
Goal: curiosity. Show a shape, a colour, a detail. Do not show the whole product.
- Two or three posts across a week.
- Same colour world in each.
- A single line of text, or none.
Extreme close-up of an unnamed object under a dark satin cloth on a pale stone plinth, the cloth lit from behind, deep teal background, large empty area on the right. 4:5 post.
Phase 2: Reveal
Goal: clarity. Show the product clearly, name it, say what it is for.
- A hero picture: the product alone, large.
- A story with the date.
- A short video with one movement.
Hero product photo of the new [product] centred on a glossy teal surface, a ring of soft light behind, sharp reflections, bold clean look. Leave a band at the bottom for the date. 4:5 post.
Attach your real product photo so the item is accurate. Check every label and date.
Phase 3: Show it in life
Goal: desire. Show use, setting and people. Three or four pictures in different scenes. Keep the product the same in each, as in keep the same product in every AI image.
The attached [product] on a kitchen table, hands reaching for it, morning light, a family breakfast blurred behind, warm and natural. Story 9:16.
Phase 4: Follow up
Goal: action and proof. A "now available" post, a "how to use it" post, a "questions answered" story. The closing shot is a short video that ends with your logo.
Make the whole set in one session
The campaign should look like one thing. Plan every post in one chat with shared direction: same palette, same light, same typeface. A plan from one prompt can hold up to 30 posts, stories, pictures and videos together, so a full campaign fits. See create many social media posts from one prompt.
Sizes
- Feed: 4:5, 1080 x 1350.
- Stories and video: 9:16, 1080 x 1920, with text inside the safe areas.
- Link posts: landscape 1200 x 628.
The full table is on the social media sizes page.
Facts to check before each post
- Name, spelling and description of the product.
- Launch date and time.
- Any price, size, ingredient or material shown.
- Claims about performance or health. Leave out anything you cannot support.
Brand first
A campaign is the moment people meet your brand's look. Write the colours, fonts, voice and logo rules in your brand guidelines before you start, then name the brand with @ in the plan.
Doing it in Melon Cut
In Melon Cut Design, write the plan for the four phases in one chat. Attach product photos, name your brand with @ and make posts, stories and videos together. You download the files and post them yourself.