Create AI Post for Social Media for Real Estate Agency

By Melon Cut ·

Real estate posts have to be clear before they are pretty: where is it, how big is it, when can I see it. If you want to create an AI post for social media for a real estate agency, treat the picture as a frame for facts. This guide shows how to build listing posts, open house stories and neighbourhood content, with prompts you can paste.

Real photos stay the hero

A buyer will compare your picture with the real property, so never use AI to show a home that does not exist. Use your real listing photos. Attach one as a reference and ask for a new picture built around it, for example a post layout in your brand colours with the photo's mood.

Use the attached living room photo as a reference. Make a 4:5 social post in warm neutral tones with a clean band at the bottom for the address and a small empty box at the top left for a "New listing" label.

Add the exact address, size, bedrooms and price to the picture yourself, or leave space and write them in your own tool. Then check each figure against the listing, because a wrong number is worse than no number.

Five post types

  1. New listing. One strong photo, one line, one contact.
  2. Open house. A 9:16 story with date, time and address. Read them back twice.
  3. Neighbourhood spotlight. Cafes, parks, schools, transport. These do not need a property at all.
  4. Just sold. Thank the family only with their permission.
  5. Advice. Simple tips for buyers or landlords, kept general, with no promise on prices or market direction.

A 9:16 story for a Sunday open house. Sunlit front door with a potted olive tree beside it, soft evening glow. Empty band across the middle for date, time and address.

Neighbourhood posts are underused

Pictures of the area help people imagine living there. Describe the place, not a specific building you do not own the rights to.

A 1:1 square of a tree-lined street in early autumn, a bakery on the corner with an awning, people walking with bags. Warm light, painterly style, space at the bottom for the area name.

Keep a recognisable look

Agencies often have dozens of agents posting different styles. A shared set of guidelines for logo use, fonts and colours keeps the whole agency looking like one name. See also how a hotel uses places and rooms to sell a stay.

Check regulations

Property advertising often has rules about how prices, fees and energy ratings are shown. Check yours before posting, and never let a generated picture suggest features the property does not have.

Doing it in Melon Cut

In Melon Cut Design, attach your listing photo, name your agency with @ and describe the post. A plan from one prompt can give you a listing post, a story and a link image together. You review each one and post the files yourself.

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