Create a Social Media Video with AI
Short videos get attention that still pictures often cannot, but making them used to need a camera, an editor and time. You can now create a social media video with AI from a typed prompt. This article explains what to plan, how to describe movement and what to check before you post.
Decide the job of the video
A short video should do one thing. Pick it before you write a word.
- Show a product in use.
- Reveal a place.
- Announce something.
- Give a small tip.
- Set a mood for a launch or season.
If you cannot say the purpose in a sentence, the video will wander.
Format and length
Social videos in Melon Cut Design are 9:16, the tall phone shape, and can run up to 30 seconds. Shorter is usually better. Ten or fifteen seconds with a single idea beats thirty seconds of several.
Keep the safe areas in mind. Stories keep 8% clear on each side and 14% at the top and bottom, so any words or logo you want visible should sit inside those margins.
Describe movement, not only the scene
A picture prompt describes a moment. A video prompt describes a moment that changes. Include:
- What moves: steam rising, a hand turning a page, a door opening.
- How the camera moves: a slow push in, a steady shot, a gentle pan to the right.
- The pace: calm, quick, lively.
- The start and the end: where the clip begins and how it finishes.
A vertical 9:16 video, 10 seconds. A pair of hands pours dark coffee into a white cup on a wooden counter, steam rising, soft morning light. Slow camera push-in. Ends on the filled cup with space at the top.
A vertical video of a florist's workbench. A bunch of pink peonies is wrapped in brown paper and tied with twine. Slow, calm, close shots. Natural light from a window. 12 seconds.
Start from a photo if you have one
If you have a good photo of your product, shop or dish, attach it and describe the movement you want. The attached picture is used as the starting point, so the video stays close to what is really yours. The article Turn a Photo into a Video with AI goes through it.
Branded endings
For a branded video, you can end with your logo, shown the way your brand guidelines allow. Name your brand with @ and ask for the logo at the end. This works well because a clip is easily shared without context, and the final frame says who made it.
Sound and text
Many people watch with the sound off, so do not rely on audio. If words are needed, keep them short and large, and read them carefully in the finished video. Spelling, prices and dates need the same checking as in a picture.
What to check before posting
- Does the first second make someone stop?
- Does anything in the clip look odd, such as hands, text or objects that change shape?
- Does it match the product as it really is?
- Is the ending clear?
Reject anything that misrepresents what you sell. If a result is not accurate, try again with a simpler instruction.
Use video as part of a set
Video works best mixed with posts and stories. Include one or two clips in a plan; a plan from one prompt can hold up to 30 posts, stories, pictures and videos together. Create Instagram Stories with AI shows how to build the sequence.
Doing it in Melon Cut
In Melon Cut Design, describe your clip in the chat, from a prompt or a photo. Videos use credits, and details are on the pricing page. Download the file and post it yourself.