What to Post on Social Media When You Run a Small Business

By Melon Cut ·

The hardest part of social media is not making the picture. It is knowing what to say today. If you run a small business and wonder what to post on social media, the answer is usually already around you: your work, your customers' questions and the small things that happen every day. Here is a practical set of ideas and a way to turn them into pictures.

Start with questions people ask you

Think about the last ten things customers asked. Each question is a post.

  • "Do you take walk-ins?" becomes a post about opening hours and booking.
  • "How long does it last?" becomes a short tip.
  • "What is the difference between these two?" becomes a simple comparison picture.

These posts are useful, and they save you answering the same thing again.

Show the work

People like seeing how things are made or done. They also trust what they can see.

  • A day in the workshop or kitchen.
  • The tools you use, laid out neatly.
  • A job at the start, in the middle and finished.
  • The place you work, at opening time.

A portrait Instagram post of a carpenter's bench in morning light, a half-finished oak stool, curled wood shavings on the floor, quiet and warm. No text.

Introduce the people

A small business is its people. Post who you are, what you like about the work, and how you started. Only show others with their agreement. If you cannot use real faces, show hands at work or the place itself.

Announce practical things

Check every date, price and time in the final picture.

A square post, bright yellow background, bold dark text in the centre: "New autumn menu from Monday". Under it, a simple line drawing of a leaf. Plenty of space around the words.

Teach one small thing

A tip is helpful and shows that you know your trade. Keep it to one idea per post. A plumber can show how to find the stopcock, a gardener can show when to prune a rose, a tailor can show how to hang a jacket. Do not give advice you are not qualified to give, and be careful with health, legal and safety claims.

Share something real from customers

Only with permission. A finished job, a thank-you note you were allowed to share, a customer's order being collected. Do not make up reviews or stories.

A simple weekly mix

You do not need a daily post. A steady rhythm you can keep is better than bursts. A mix might be:

  1. One practical post (hours, offer, new item).
  2. One post that shows the work.
  3. One post that teaches or answers.
  4. A few stories for small moments.

Put those into a plan using Make a Social Media Content Plan with AI.

Keep the look the same

Whatever you post, use the same colours, fonts and tone. It makes your account recognisable at a glance. If you have brand guidelines, name the brand with @ and they are followed: logo, colours, fonts and voice.

Pictures you can make

If you do not have a good photo for a post, describe the scene and make one. Attach your own photos as references where you can, so the result looks like your business. Always check the picture for accuracy before you use it.

Doing it in Melon Cut

In Melon Cut Design, switch to Social, name your brand with @ and describe a post from the list above. You can ask for a plan from one prompt with up to 30 posts, stories, pictures and videos together. Download the files and post them yourself.

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