Keep Restaurant Posts On Brand with AI
Restaurants rarely have one person making all their posts. The owner posts on a quiet afternoon, a manager posts a special, a cousin makes a flyer. Without rules, the feed drifts: a different red each time, a different font, a logo in a different corner. This article explains how to keep restaurant posts on brand with AI by writing the rules down once and letting every prompt use them.
What "on brand" means for a restaurant
For a restaurant, the brand is more than a logo. It is a set of decisions you make once:
- Logo. Which version to use on dark and light backgrounds, how much space it needs, and where it may sit.
- Colours. Your main colours and the accent you use for offers.
- Fonts. One for headlines, one for text.
- Voice. Formal or friendly, short or descriptive, how you name dishes.
- Photography style. Dark and moody, or bright and airy. Overhead or angled.
Write the rules where they can be used
In Melon Cut Guidelines, a brand's guidelines are made in one place: logos, colours, fonts, voice and tone, usage rules and a library of assets. Every brand starts on Free, with the full editor, private, opened only from its own link. A paid plan for that brand gives a public page in the directory.
You do not need a long document. A single page that answers the following is enough.
- What colour is the background of a post, usually?
- What colour are the headlines?
- Where does the logo go, and when does it not appear?
- What does our voice sound like in one sentence?
- What do we never do?
Name the brand in the prompt
When you type @ and your brand's name in Melon Cut Design, its guidelines are followed: logo, colours, fonts, voice and how the logo is used. The logo is placed the way the guidelines allow.
@YourRestaurant a post for our weekend brunch menu, a plate of shakshuka with bread on a wooden table, warm morning light, space at the top for a headline, 4:5 post.
@YourRestaurant a story announcing that the terrace is open, evening light, a table set for four, 9:16 story, calm and welcoming.
Keep recurring things the same
Some things must look identical every time: a mascot, a signature dish, a chef portrait. Add them to your brand as a Model, then name them with @. A Model is a character, mascot, product, person or place that must stay the same. For a repeating layout, such as a daily special, add it as a Template.
Write your voice, too
Voice is easy to forget. Decide: do you say "our famous lamb" or "slow-cooked lamb, with rosemary"? Do you use exclamation marks? Do you use the local language, or both? Put examples in your voice section, and the captions follow.
Check, always
On brand does not mean correct. Look at each picture and its text. Dish names, prices, dates and hours must be exactly right, since AI can change them. Check the food against what you really serve.
Make a rule for what changes
Decide what is allowed to change: the dish, the season, the offer. Decide what may never change: the logo, the main colours and the font. This stops well-meaning improvisation.
Related reading
For the general restaurant approach, see Create AI Post for Social Media for Restaurant. To spread posts across a whole month, read Create a Month of Restaurant Social Media Posts with AI.
Doing it in Melon Cut
Set up your restaurant's rules in Guidelines, then open Melon Cut Design and name the brand with @ in your prompt. Anyone with access to your brand can make posts that follow the same colours, fonts and logo use.