Create AI Post for Social Media for Perfume Brand

By Melon Cut ·

You cannot photograph a smell. That is the whole problem when you create an AI post for social media for a perfume brand. The picture must make someone feel the scent before they ever spray it. This article shows three ways to do that and how to keep the bottle itself true.

Translate the notes into a scene

Every perfume has top, heart and base notes. Pick the one you want people to remember and turn it into a place.

  • Bergamot and neroli: a bright kitchen windowsill, cut citrus, morning light.
  • Oud and leather: a dim room, dark wood, a single lamp.
  • Jasmine and musk: a balcony at dusk, a white shirt on a chair.

Name the place, the time of day and the colour palette. Do not describe the smell in the prompt. Describe what you would see if the smell were a room.

Perfume bottle with a clear glass body and gold cap standing on a marble windowsill beside sliced blood oranges, hard morning sun casting a long shadow, warm and bright, space at the top for a headline. 4:5 post.

Let the bottle be the hero

For launch pictures the bottle must look exactly as it does on the shelf: its shape, its cap, its label. Attach a photo of the real bottle as a reference and describe the scene around it. Then check the label text closely, because small type is the first thing to go wrong in any generated picture. If it does, state the exact label words in the prompt or leave the label for a close-up photo you took yourself.

Using the attached bottle photo, show the same bottle on a dark velvet surface with a thin trail of gold dust, one soft spotlight from above, deep black background. Story 9:16, leave the lower 14 per cent clear.

Use colour as the signature

Perfume houses are recognised by colour as much as by name. A deep green brand stays deep green on every post. Write your palette in brand guidelines, then name the brand with @ so the colours, fonts and logo placement come with it.

Post ideas that are not the bottle

  1. A hand holding the bottle at arm's length, unfocused background.
  2. Raw materials laid out: a vanilla pod, a piece of amber, a handful of petals.
  3. A gift scene: the box, the ribbon and a card.
  4. A quiet scene with no product at all and the name in small type, for a mood post.

A mix of these keeps the feed from feeling like a shelf.

Words in the picture

Perfume names are often long and elegant. If you add them to the picture, check the spelling letter by letter. For longer titles, add them in the caption and let the picture stay clean. The article on adding text to AI images that people can read explains how to place text so it holds up.

Gifting seasons

Gift periods are when perfume sells. Prepare a run of holiday pictures ahead of time with holiday posts, all in the same visual style.

Doing it in Melon Cut

Open Melon Cut Design, switch to Social, attach your bottle photo and write the scene. Add your brand with @ and, for a bottle that must never change, add it as a Model in your brand and name it with @. One prompt makes up to 4 pictures to compare.

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